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[TBH] The Visual Marketing & Merchandising Course
Glossary of Terms
Glossary
Module One | Creating the Perfect Retail Store Layout
Retail Store Layout (2:06)
Creating Sections (1:42)
Wall Fixtures (0:39)
Floor Fixtures (1:25)
Cash Desk (1:18)
Fitting Rooms (1:08)
Lighting (1:14)
Module One | Handbook
Module Two | Merchandising 101
The 7 Rules + Fundamentals of Merchandising (2:51)
Merchandising by Sections
How to Set Up a Wall (1:08)
How to Merchandise a Wall (12:32)
How to Merchandise a Floor Rack (1:35)
How to Merchandise a Table (8:25)
How to Merchandise a Shelf (2:00)
Category Merchandising (0:36)
How to Merchandise Accessories
How to Merchandise Footwear
How to Merchandise Denim
How to Merchandise Sale Product (1:01)
Module Two | Handbook
Module Three | Visual Displays 101
The Difference Between a Visual Display and Visual Moment (0:33)
Why are Visual Displays and Visual Moments Important?
How to Create a Window Display
How to Create In-Store Visual Displays
How to Create Visual Moments (0:30)
How to Create Branded Visuals (1:21)
When to Update Visual Displays + Moments
How to Dress Mannequins (1:24)
How to Style Mannequins
Mannequin Styling Tools
Signage
Module Three | Handbook
Module 4 | Finishing Standards of Visual Merchandising
Size Run Standards
Pricing
Hanger Rules
Tucking Tags
Folds
Finger Spacing
Facing Product
Product Replenishing + Condensing
Styling (0:13)
Lighting
Opening and Closing Standards Checklist
Module Four | Handbook
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Retail Store Layout
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