You’ve been asking & we’ve been listening…
Introducing The Visual Marketing & Merchandising Course by JR Visual Design!
This course is a combination of the most beneficial information taken from our formal education and our vast experience in the retail industry.
The retail world is ever changing which is why we’ve created updated material that will give you the map to successfully navigate the world of Visual Merchandising.
We designed this course to provide store owners with the tools and knowledge of visual merchandising, enabling them to confidently implement these effective silent selling strategies in their stores and with their staff.
What you will learn:
- How to maintain sight lines + visibility throughout your store
- How to create balance with a variety of functional fixtures
- How to place your sections within your store for maximum productivity
What you will learn:
- How to implement strategic merchandising
- How to use placement appeal
- How to create ways to introduce new product
- How to promote seasonal sales
- How to refresh tired product
What you will learn:
- How to create captivating “response driven” moments throughout the store
- How to build brand reputation with visual displays
- How to create impactful visuals to showcase current or seasonal product
- How to create permanent displays in-store that enhance your brand
- How to showcase and cross-promote merchandise in your visuals
What you will learn:
- How to create a standard of excellence that will set you apart from your competitors
- How to ensure all product is showcased and shoppable
- How to eliminate overwhelming displays
- How to create a shopping experience that reflects the value in your merchandise
what is included in the course:
- Downloadable and printable Handbooks
- Visual Examples
- Video Lessons
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Self-paced learning
Example Curriculum
Glossary of Terms
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after you enroll
Module One | Creating the Perfect Retail Store Layout
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after you enroll
Module Two | Merchandising 101
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after you enroll
- The 7 Rules + Fundamentals of Merchandising (2:51)
- Merchandising by Sections
- How to Set Up a Wall (1:08)
- How to Merchandise a Wall (12:32)
- How to Merchandise a Floor Rack (1:35)
- How to Merchandise a Table (8:25)
- How to Merchandise a Shelf (2:00)
- Category Merchandising (0:36)
- How to Merchandise Accessories
- How to Merchandise Footwear
- How to Merchandise Denim
- How to Merchandise Sale Product (1:01)
- Module Two | Handbook
Module Three | Visual Displays 101
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after you enroll
- The Difference Between a Visual Display and Visual Moment (0:33)
- Why are Visual Displays and Visual Moments Important?
- How to Create a Window Display
- How to Create In-Store Visual Displays
- How to Create Visual Moments (0:30)
- How to Create Branded Visuals (1:21)
- When to Update Visual Displays + Moments
- How to Dress Mannequins (1:24)
- How to Style Mannequins
- Mannequin Styling Tools
- Signage
- Module Three | Handbook
Module 4 | Finishing Standards of Visual Merchandising
Available in
days
days
after you enroll
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